Psychology / Psych 1213 · Atom · ~20 seconds
The Asch Studies
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Asch found that most participants gave an obviously incorrect answer at least once when a unanimous group gave it first.
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Asch reported that seventy-six percent of participants conformed to the group's wrong line judgment at least once.
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Conformity dropped sharply when even one other person dissented. Unanimity was the active ingredient.