Psychology / Psych 0530 · Atom · ~20 seconds
Labeling an Advertisement
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State
In an advertisement pairing a product with music, the music is the unconditioned stimulus and the product becomes the conditioned stimulus.
Show
A viewer who has never used the product reports a warm response to its packaging on a shelf.
Watch for
The advertiser owns no response to the product. What is borrowed is the response to the music.
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