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Psychology  /  Psych 0781  ·  Atom · ~20 seconds

Anchoring Bias

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Anchoring bias is the tendency to rely too heavily on the first piece of information encountered when making an estimate.

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A stated asking price shapes what buyers judge a used car to be worth, even when it is arbitrary.

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Knowing about anchoring does not remove it. The effect appears in people warned about it in advance.