Sociology / Soc 1787 · Atom · ~20 seconds
The Assembling Perspective
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The assembling perspective, by Clark McPhail, studies collective action as coordinated behavior, shifting focus from why crowds form to how it unfolds.
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A crowd facing one direction or chanting the same phrase in unison illustrates the coordinated behaviors this perspective catalogs.
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Collective behavior and collective action are distinct here; action names behavior organized around a shared interest, not any noninstitutionalized gathering.
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