Sociology / Soc 0296 · Atom · ~20 seconds
Ethnocentrism
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Ethnocentrism is judging another culture by the standards of one's own, treating the familiar as the natural way to live.
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A traveler calling an unfamiliar meal disgusting has rated it against a childhood kitchen, not against anything else.
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Ethnocentrism is often invisible to the doer, which makes it hard to correct — but an open version is ethnocentrism all the same.